How to photoshoot your fashion designs perfectly?

With the growth of small businesses joining the digital world, Product photography becomes a high-demand industry by which consumers’ inquiries and craves are fulfilled. Including, and Particularly Speaking, the Fashion industry comes at the top list that requires a considerate product photograph.

Fashion brand owners who thrive to get a respectable authority while the rivalry is tough and all brands are competing with the superiority of their social media photos have to deeply understand the psychological facts behind the obligation of using visual content in an e-commerce business.

It’s all about the way that eyes perceive and standardize quality, 65% of the people are visual learners who are more likely to benefit from visual content more than just a textual one which leads us to the fact that offering photos plays a critical role in purchase decisions.

How Can The Perfect Photoshoot Double my Conversions?

In a digital world, providing a concrete value for customers before purchasing is impossible. Therefore, visual content is considered, photos and videos, a solid proof of your quality when it reflects reality.

A detailed photo for a product helps a brand to get a huge number of engagement and conversions, by other means, it’s the utmost way a brand can follow to push a customer to trust its quality.

In a study meant to analyze the trigger of using product photos, 90% of online shoppers state that a high-quality product photo influences their decisions. For this reason, fashion brands are leaning toward having a presence on platforms that depend mainly on visuals, Instagram, and Pinterest, where they can share their latest photoshoot.

To put yourself in your customers’ shoes, imagine that you are planning to get pairs of trousers so you started to search online for any nearby store, then you figured the existence of two clothing stores with a good number of followers offering the same jeans but the only difference is How store (A) pictures the trouser on a shelf among other items, but store (B) posts 3 or 4 photos of the same jeans on a model. So what piece would be more appealing and enchanting for you!

Of course, your answer will be store (B), because his approach helped you to visualize your look wearing its jeans!.

What about shooting Videos!

Also, sharing videos of a photoshoot for the latest collection of your store helps the customer to get a dive into the product details., particularly If you are launching a unique collection with a huge color variety.

6 Tips To Produce a brilliant Photoshoot

1- Know your Budget

Though product photography is a core for your business, yet the cost may reframe your plans. The sum of making a photo session varies according to how much the service is valued in your country, in addition to some other characteristics that include the Photographer’s experience, the picked equipment, and the desired location.

Accordingly, The Precedence of your budget has to be considered for perfect planning and execution. However, In case that the cost is higher than your expectation, you can get the best out of the photoshoot by minimizing the cost without losing quality such as choosing a low-budget location. Average tools will help you to deliver your quality to your audience without the need to increase the price as a way of compensation.

WHY Brands Pay Much For a Photoshoot!

If it is possible to start your first photoshoot for your products with a medium budget, why do some businesses opt for setting a high budget while they can start with the low!. Indeed, brand mission and budget are highly intertwined; if the brand aims to be a top priority for class A then hiring a creative team would not be an option unless they are trying to save some of the earnings for charity as a marketing value.

2- Set A Theme

Whether you are sketching your designs by yourself or just buying your merchandise at wholesale, the shoot must label a clear theme. In other words, The taken pictures must have the right capacity to portray a unique attribute or concept. For example, if you are trying to deliver fashionable style, then a special cut is showcased. Using a strong fashion theme helps customers get more attached to the products.

Here’s an example of three areas that your photographer can utilize for picking a good theme

(i) Category

Undoubtedly, The type of category you produce, or purchase, is the first inspiration behind your theme. Since it’s the primary stage, you can highlight a sense of meaning in a way that ratifies why you have chosen this category.

(ii) Sizes

It’s not a rule of thumb to highlight the size as the main theme, but in some cases in which the fashion brand releases a unique collection that addresses a particular size like a too big size or a too-small one. Reflecting the size theme in everything around you in the location, like adding some shapes, will beget good results.

(iii) Colours

Picking lovely colors is not even an option whatever the theme is because fashion is a state of art. So Highlighting your right sense in choosing the season colors will help you to deliver your message more clearly.

3- Model

Getting the help of a model helps consumers to imagine their final look if they bought your clothes, so selecting a model with the right acquaintance that appeals the most to your fashion line is obliged. For example, launching an album for a workwear collection on 18-year-old girls will not make sense for the audience. However, in the industry of fashion, contracting with an influencer can hit the jackpot.

4- Find a Location

There are two options when it comes to choosing the location: an equipped studio or a real one. However, it depends on the type of photographs, in the case of real-life photos choosing a studio will not be the best option. Getting a license if the desired location requires any legal documents or deposit shall be considered earlier.

5- Pictures On Real!

Almost 22% of the online purchases are returned because of the reality unmatching; Highlighting the importance of fashion shoot on leading conversion doesn’t imply pretending to have a premium quality while your collection doesn’t. When a customer shops online, it means that he trusts your entity and your product as well, and then it’s your responsibility to keep this trust by appreciating and respecting their mentality.

6-Coordination

Finally, planning a flawless photo session for products passes through different stages such as finding the perfect lighting and equipment, searching for a location, selecting a model, etc. So to get the best out of it, you have to coordinate all things in between to make sure that all runs smoothly avoiding any sort of delay. Additionally, keep in your mind that early booking prevents you from getting extra paid.

Types Of Fashion Shoots

Unsurprisingly, there are different types of photoshoots depending on the type of your fashion line and category, and the purpose behind making the photoshoot.

1- Catalogue Photography

As a way to portray the design and how it looks on a real person, Catalogue photography is recommended for such purposes. It depends on the presence of a good model wearing your styles in a regular position and plain background behind in order not to accentuate the background and the posture more than the style itself as happening in fashion magazines.

2- High-Fashion Photography

The high-fashion photograph is more dedicated to sophisticated brands that hire a passionate team to work cooperatively behind the scenes. The photographers don’t mean to address reality whole shooting high fashion style, instead, they are seeking to showcase their brilliance. Therefore, Lighting, clothes, unexpected locations, hairstyle, makeup have to be chosen carefully and far away from being ordinary or everyday life.

3- Editorial fashion photography

Editorial shoot gets launched by the photographer with a collaboration of a creative media team. The editorial shoot is used as a part of a theme to tell a story or to highlight a concept, it’s merely used in regular product shoots, it can be hugely noticed in fashion magazines, and posters with a blend of visual editing for publishing.

4- Lookbook

Lookbook is a good way to present your fashion line as it’s a mixture between category fashion type and editorial one where stimulation of real lifestyle is tackled in a more sense of art. The benefit of using lookbook shoots helps customers to see how they can style your product with other pieces that you already sell which pushes them to scroll more on your social media page.

5- Street Fashion

The execution of a photograph for street fashion requires great and special skill to strike the balance between modish vibes and the super comfort theme driven from the real-life Afro-American style. So if your fashion has the same attributes then capturing it in a live location like streets or museums would make the cut. Note that the theme of comfort is a priority either in the design or the posture of the model when it comes to street fashion.

Before you go, you have to pay attention to the fact that purchase decisions aren’t necessary to be made out of need. Instead, People buy what makes them fit in society and makes them look better. So if your images deliver this message, your incomes will keep increasing consistently.